Blog
Notes from the archive.
Search Console, its data limits, and what becomes possible when your history stops expiring.
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Put your keyword in these 4 places to rank
Where a keyword has to appear on a page, why the URL outweighs the title, and why removing mentions often works better than adding them. With one check to run in Search Console today.
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Your pre-AI-Overviews baseline is already gone
The advice to export before AI Overviews rolls off Search Console is about a year late. What's still in the window in July 2026, which baseline expires next, and when.
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Make your best pages rank for more keywords with Claude
All sixteen steps of the 1-hour SEO update from Edward Sturm, walked through with Claude and MCP: which steps disappear, which stay manual, and where the archive helps.
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Query Search Console from Claude with MCP
How to wire Google Search Console data into Claude Code or Cursor over MCP: the config, the prompts that work, and the 16-month catch nobody mentions.
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Google Search Console deletes your data after 16 months
GSC keeps 16 months of performance data and silently drops everything older. What that breaks for SEO work, and four ways to keep your history.