Blog
Notes from the archive.
Search Console, its data limits, and what becomes possible when your history stops expiring.
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When to update an old article: 4 signs in Search Console, and 3 to ignore
Lost a few positions? That's often Google testing your page. The 4 Search Console signs that call for an update, the 3 to ignore, and how long to wait before you judge the result.
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Who the August 2026 spam update hit, and what you can do about it
Google says the August spam update did not target links or site reputation abuse. Every loser so far bulk-published AI pages. Who won, how Google scores it, and the one hidden signal you can remove from your pages in seconds.
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Put your keyword in these 4 places to rank
Where a keyword has to appear on a page, why the URL outweighs the title, and why removing mentions often works better than adding them. With one check to run in Search Console today.
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Your pre-AI-Overviews baseline is already gone
The advice to export before AI Overviews rolls off Search Console is about a year late. What's still in the window in July 2026, which baseline expires next, and when.
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Make your best pages rank for more keywords with Claude
All sixteen steps of the 1-hour SEO update from Edward Sturm, walked through with Claude and MCP: which steps disappear, which stay manual, and where the archive helps.
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Query Search Console from Claude with MCP
How to wire Google Search Console data into Claude Code or Cursor over MCP: the config, the prompts that work, and the 16-month catch nobody mentions.
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Google Search Console's 16-month limit: the official rule, and what it deletes
Google's own docs: Search Console keeps 16 months of performance data, in the UI and the API. Where Google says it, what that breaks for SEO work, and four ways to keep more.